No Halloween party is without chilling music – and Spotify’s statistics prove it. Already on the night of Sept. 30 to Oct. 1, the world’s most popular subscription music streaming service noticed a 100 percent surge in popularity of dark, horror-inducing tracks. Ahead of the holiday, Spotify analyzed listening data and revealed some interesting trends.
Cult classics.
Today, Spotify has 2.9 million user playlists devoted to Halloween, and what’s consistent is the timeless classics – the number of listens to music with “talking” titles is skyrocketing. For example, “Monster Mash” is up 354% in just one month and “This is Halloween” is up 289%.
According to Spotify statistics, more recent work is being added to the list of scary music favorites: “Stranger Things” by Kyle Dixon and Michael Stein; “bad guy” by Billie Eilish; “Black Magic” by Little Mix; “Season of the Witch” by Lana Del Rey; “Sweet but Psycho” by Ava Max and “Get Ghost” by A$AP Ferg, Mark Ronson and Passion Pit.
Turns out, spooky music is a pretty niche product on Spotify. Among the most popular subgenres were horror punk, gothic rock, witch house and gothabilly.
Not for the faint of heart: Spotify revealed what people are listening to on the eve of Halloween.
To meet the forces of evil with dignity, Spotify has again launched Halloween Hub, a treasure trove of carefully selected content that will help everyone to feel the approach of the scariest night of the year. Popular creators prepared their playlists especially for listeners: director and actress Yan Ge gathered the spookiest tracks in the playlist “Yan Ge’s First Choice Scariest tracks”, and one of the first YouTube-bloggers of the country Katya Klap presented a selection of “Welcome to the Halloween.